Almost everyone has times when they worry that their skills or products aren’t good enough.

Whether it’s fear that a competitor’s product is better than yours, doubt that you can get your clients the results you want to promise them, or worry that you just don’t have the talent or experience to charge the prices you want to charge, these concerns can undermine your confidence in your business and yourself.

And when you aren’t confident in the value of your products and expertise, your potential clients or employers won’t be, either.

Fortunately, you don’t have to be a victim of these fears, and they don’t have to prevent you from creating success.

Here are three ways you can regain confidence in your value, starting TODAY:

1. Write a list of all the topics you know about or are good at.

When I first started out in my business, I felt very inexperienced and unsure of myself. I had plenty of training, but not much practical experience, so I had little confidence in my ability to create results.

One of the things I did to alleviate that was creating a list of all the topics on which I can help my clients. When I did that, I was surprised to realize just how much I already knew about marketing, business success and product creation.

So if you feel like you don’t know enough to really stand out as an expert in your industry, list all your topics of expertise, as well as the subtopics that add depth and thoroughness to that knowledge.shutterstock_110685008

For example, if you’re a career coach, your topics of expertise could include:

  1. Identifying the kind of job you want
  2. Applying for your ideal job
  3. Making a great first impression in your first week of work
  4. What to do if you don’t like your boss or coworkers
  5. How to position yourself for promotions and get paid what you’re worth

Here’s an example of some subtopics you could include for one of the topics on your list:

Applying for your ideal job

  1. How to create an impressive résumé
  2. How to make first contact in a way that leaves a great first impression
  3. When and how to follow up if you don’t hear back right away
  4. If and how to apply to multiple companies at once
  5. How to have a great job interview
  6. How to save an interview that isn’t going well
  7. Mid-interview red flags that tell you the job isn’t right for you

When you can see all your topics in black and white, complete with all the subtopics within those topics, you’ll be surprised to realize just how wide and deep you pool of knowledge already is.

2. Notice what other people don’t know.

The point of this step isn’t to make comparisons, or to feel like you’re better than anyone else. It’s to help you to recognize how you can help people in ways in which they can’t help themselves, and to realize how special your level of knowledge really is.

When you know something well, it can be easy to feel like everyone else also knows it, and you have nothing to offer them that they don’t already have.

By noticing what you know that they don’t, you reaffirm the value and uniqueness of your expertise, and identify the gaps in their lives that your wisdom can fill.

3. List the ways in which you’ve improved.

Sometimes, when you have a specific goal in mind, it can be easy to miss or forget all the little victories you achieved along the way. This can leave you feeling discouraged, believing that you’ve made no progress even though you’ve been improving by leaps and bounds.

shutterstock_220248343So today, try writing down all the areas in which you’ve been working to improve, and noticing any progress you’ve made since you started out.

Maybe you aren’t enrolling as high a percentage of your potential clients as you’d hoped for, but are you making more calls, and enrolling more people, than you used to?

Have you set up a website and started getting visitors?

Did you get a great job, or complete a contract or assignment that challenged you?

Part of the secret to maintaining your confidence and motivation is to notice all the little wins that build up to the big ones you’re aiming for. The phrase “count your blessings” isn’t just an old cliche – it’s a vital success secret, so use it regularly.

4. List the ways in which you’ve helped other people.

You may not be inspiring as many people as Tony Robbins, but how many people have you helped in the last year?

What changes did you make in their lives, and by extension, in the lives of the people around them? How is the value of your offering demonstrated by the effect that it’s had on your clients?

If you aren’t sure, try following up with some of your past clients and asking them how their life is going. Have they applied your product or expertise to their lives? If so, what improvements have been made?

If they have applied them, and gotten results, this is a good time to get a testimonial.

And if they haven’t applied them, maybe this is an opportunity for you to explore their situation, see if they need some additional help from you, and re-enroll them as clients.

5. Remember that you only have to be two steps ahead of someone in order to help them.

You don’t have to know it all, or to have achieved all the success you desire before you can help people.

As long as you’re two steps ahead of the people you help, you know enough to help them.shutterstock_269077082

Indeed, the fact that you aren’t miles ahead of them in your personal journey can actually help you to create a better connection with some of your clients. You’ve been where they are more recently than the titans in your industry, and they can identify with you more because you seem more like them.

So don’t worry if your life and expertise aren’t perfect yet. Start where you are, continue to improve and grow in your field, and trust that it will be enough.

Did one of these tips help you to increase your confidence in your expertise and yourself? Which did you find the most helpful? I look forward to reading your comments.

Stephanie O'Brien

Stephanie O'Brien

Stephanie O’Brien is a copywriter, marketing coach, entrepreneur, novelist, and self-growth addict. She specializes in helping people to connect with their clients in an authentic way that builds trust and inspires clients to take action. To learn more about her, and to discover how to attract more clients with ease and confidence, visit Coach Client Connection.

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