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With more than 170,000 visits every month, Finerminds reaches a large audience of motivated people who are actively seeking tips and techniques to learn the best wisdom and techniques to grow and enhance their lives. And we’re always looking for more brilliant contributors to join our ranks.
What Makes A Strong Blog Post?
The most popular posts on Finerminds have the following things in common:
- Write the article around one clearly defined message (related to the main keyword). This should be in the intro and ending, and the points in between should expand on it.
- Do your research — make sure your points are accurate and the reader can apply them in their everyday life.
- Do your research on what Mindvalley authors teach about the topic FIRST on our Youtube Channel and Blog — this way your content is more original and it comes from the biggest experts of the field.
- Use Buzzsumo to explore top performing content on the topic.
- If you use information from specific research, link to it from the text.
- Write as you speak — write in a way you would share an interesting study or a new idea with a friend over dinner. Explore current articles on the blog in Vishen’s and our authors’ voice to get an idea about our tone of voice.
- Transformative content — Everything you say should inspire or educate, not just fill the lines. Introduce paradigm shifts, share thought-provoking ideas, and relate to worldwide happenings.
- Start with the end in mind:
- Start your article with a “hook” for attention that triggers curiosity
- Introduce the benefit or reading your article (e.g. in this article you’ll learn “xyz”)
- Keep engaging your readers till the end so they don’t drop out
- Engagement Questions:
Include an engagement question at the end of each article (plain text after a horizontal line) related to the message of the article. Ask them to share something personal. Format:
- [ENGAGEMENT QUESTION]? Share it with us in a comment below.
- Break up the text into paragraphs of max. 2-3 lines and include short paragraphs of one word or a few words.
- Add numbers to each subheading of a listicle.
- Use selective bolding for highlighting the best thoughts (from a few words to even a whole sentence)
- Italicize single words that you would emphasize while reading the text out loud.
- Avoid all caps and ellipsis, limit exclamation marks
- One H1/title <h1> per article – in the title.
- H2 titles should have all initials capitalized, H3 onwards only the initial of the first word.
- Make sure you use proper headings (H2, H3, H4, etc.) to show the hierarchy of sections.
- Don’t use full stop in sub-headlines. Avoid other punctuation marks e.g. (!) (:) as well unless there’s a strong reason for it.
- Quotes should be plain text with no quotation marks and no use of italics.
- Add the author of the quote below with an “em” dash.
- Include the focus keyword in title. Title has to be less than 70 characters long. Use: https://coschedule.com/headline-analyzer
- Only a score of 60 and higher is acceptable.
- H1 <h1>: Have only one h1 tag per section on a page. The H1 should be a synonym of the main keyword.
- The structure for following h2-h4 in the content. The h2-h4 should be a synonym of the main keywords each different from each other. Use this tool for more LSI, long tail keywords: http://lsigraph.com/
Bold the focus keyword
…and/or LSI/synonyms and that it is in the first 100 words of starting paragraph. All synonyms and related keywords need to be included and peppered across the article.
- 150 and 165 characters with the main keyword in it.
- Rationale: Think to yourself – what would make the reader more likely to click on our search result by the small description we are providing?
- Make sure to fill the meta keywords slots with main keywords and synonym keywords and to bold those out.
For every 500 words
- Include 1 outbound links to high quality and relevant external sites (not MV competitor).
- Include 1 internal links to relevant articles in our ecosystem.
- Make sure all links in the articles have no UTM codes,
E.g. Do not use: https://www.mindvalley.com/modern-master/?utm_source=google