“Don’t be evil.”
That was what visionary Google employee and creator of Gmail Paul Buchheit said at a meeting, and now it is widely known as Google’s informal corporate motto.
I can’t help but think: if you don’t want evil, why mention the word? Why focus on what you don’t want? Why not focus on what you do want?
In other words, why isn’t Google’s motto “Be good!”?
This is the slogan that I have implemented as the mantra in my business and you’re welcome to steal it for your business or your general outlook to life :)
The positivity in a motto should transpire and its powerful message should always appear clear to both people who are familiar with you and outsiders looking in.
It is widely known that when searching for a positive response from your audience, be it for your business or personally, only positive information should be sent out.
The idea behind this is that by choosing words carefully, you might be able to receive the response you are looking for. The words that reach a receiver’s ears are connected and paired in the brain with similar words and information in the same area.
For instance, if you say “no problem”, the brain will still acknowledge the “problem” portion of the message as having a negative meaning despite the positive communication that the phrase “no problem” intends. As such, “no”, “don’t” and even “want” are irrelevant to the noun or focus – the “problem”.
However, if you choose to say, “everything is fine”, the message will be processed differently – even “fine” alone is interpreted in a positive manner.
The point is simple. In order to be successful and receive positive responses from people you interact with – customers, clients, colleagues, friends, family or even your local store owner – cloak yourself in positivity, starting from how you carry yourself around and your attitude towards the situation at hand.
And make sure that the same positivity also influences the words that come out of your mouth!
As for the mantra or motto associated with you, your career or your business, be sure to make it a good one, so that when people think about you and all the variables in your life, only positive thoughts will resonate in their brains – and hopefully the response will also be positive. After all, like attracts like.
What is your motto in life, in your career or in your business? Have you found that by reconsidering or clarifying your motto, your life and relationships have improved?



















