There’s nothing harmful about bottled water right? It’s just so innocent. Well, think again.

Not only is bottled water hurting our planet and us but it’s also draining us of our hard earned dollars on a totally fake and manufactured demand.

Coke and Pepsi have used advertising to shape your beliefs on tap water. Check out this video to learn how corporations may be using their marketing muscle to encourage you into practices that are bad for the environment and your body.

Side note: At MindValley Headquarters, we always make sure there’s plenty of fresh water for everyone so that no one needs to go out and buy bottled water. Water’s a right, not a privilege!

Also, here’s an accompanying article the creator of the video, Annie Leonard, wrote for one of my favorite sites, the Huffington Post. Read it and you’ll understand why I feel so strongly about this cause.

The Story of Bottled Water: Fear, Manufactured Demand and a $10,000 Sandwich

By Annie Leonard for the Huffington Post

Imagine I was trying to sell you a sandwich. It’s shrink wrapped in plastic that may leach toxic chemicals, but don’t worry about that. Mine’s still healthier than a sandwich you could make at home, what with all those impurities in your fridge. Now, I’ve got no proof of that, and actually, some people have tested my sandwiches and found that sometimes they have more bad stuff in them than the ones from your own kitchen. But never mind that. Mine’s more convenient. Tastes better too. I swear.

So here you go: one plastic-wrapped, waste-producing sandwich that isn’t any healthier and doesn’t taste any better than the one from your own kitchen. That’ll be $10,000, please.

That preposterous pitch is the truth behind the marketing campaigns that turned bottled water into a $5 billion-a-year industry in the United States alone. Today is World Water Day–a good day to pause and consider the insanity of a global economy where 1 billion people lack access to safe drinking water while other people spend billions on a bottled product that’s no cleaner, harms people and the environment and costs up to 2,000 times the price of tap water.

To mark the occasion, I’m joining with a bunch of North America’s leading environmental groups to release our new film: The Story of Bottled Water. It’s a seven-minute animated film that, like The Story of Stuff, uses simple images and words to explain a complex problem caused by what I call the ‘take-make-waste’ economy. In this case, we explain how you get Americans to buy half a billion bottles of water a week when most can get it almost free from the tap in their kitchen.

The answer, of course, is you manufacture demand–make people think they need to spend money on something they don’t actually need or already have.

In the last few decades, Coca-Cola, Pepsi, Nestle and other big beverage companies have spent untold millions making us afraid of tap water. They’ve told us that if we want to be sure what we drink is pure and clean–not to mention hip and fashionable–we should buy bottled water. After all, nobody cool or environmentally conscious drinks tap water, right?

The thing is, there are a lot of inconvenient truths the bottled water ads don’t mention:

• Bottled water is subject to fewer health regulations than tap water. In 2006, Fiji Water ran ads bragging that their product doesn’t come from Cleveland, only to have tests show a glass of Fiji water is lower quality than Cleveland tap. Oops!

• Up to 40 percent of bottled water is filtered tap water. In other words, if you’re concerned about what’s in your tap water, just cut out the middleman and buy a home water filter.

• Each year, according to the Pacific Institute’s Peter Gleick, making the plastic water bottles used in the U.S. takes enough oil and energy to fuel a million cars. And that doesn’t even include the fuel required to ship, fly or truck water across continents and state lines.

Click here to continue reading >>

Guide to Inspired Life
Vishen Lakhiani

Vishen Lakhiani

Vishen Lakhiani is the founder and CEO of Mindvalley — a ground-breaking company comprised of innovators, artists, technologist and dreamers from over 30 countries around the world. Vishen also created the transformational program, Consciousness Engineering.

37 Comments

  • Francisco says:

    I'd love to drink tap water, but only water.
    While authorities keep chorination and/or fluoridation, I´ll keep drinking spring water.

  • Francisco says:

    I'd love to drink tap water, but only water.
    While authorities keep chorination and/or fluoridation, I

  • Ryan Parenti says:

    Bottled water is not very healthy at all. When the plastic melts into the water it is very unhealthy. Whenever I have to drink bottles water I always poor out the first sip because that has about 90% of the plastic in it.

    You wouldn't think it, probably, but plastic is not healthy for anything. For us or the Earth

    -Ryan

  • Ryan Parenti says:

    Bottled water is not very healthy at all. When the plastic melts into the water it is very unhealthy. Whenever I have to drink bottles water I always poor out the first sip because that has about 90% of the plastic in it.

    You wouldn't think it, probably, but plastic is not healthy for anything. For us or the Earth

    -Ryan

  • elf says:

    It's good, it's OK what she says but tap water has a very nasty taste. We don't even now how safe it is. I'd say that although I feel very commited to the environment still I have to drink most of the time bottled water but it comes from a real safe source: a mountain spring water. However, if I had at home a water filter, a good one, apporved by environmental groups i'd choose to drink tap water.
    Your short movie is fine and ti starts making think all of us of being more careful about the environment. THANKS!

  • elf says:

    It's good, it's OK what she says but tap water has a very nasty taste. We don't even now how safe it is. I'd say that although I feel very commited to the environment still I have to drink most of the time bottled water but it comes from a real safe source: a mountain spring water. However, if I had at home a water filter, a good one, apporved by environmental groups i'd choose to drink tap water.
    Your short movie is fine and ti starts making think all of us of being more careful about the environment. THANKS!

  • Gab says:

    I love tap water. It tastes delicious! But I'm lucky I live in Canada.

  • Gab says:

    I love tap water. It tastes delicious! But I'm lucky I live in Canada.

  • kim says:

    I have discovered the BEST WATER in the world, you can too. Please see my website for more information <a href="http://www.ionwayspro.com/powerwater” target=”_blank”>www.ionwayspro.com/powerwater
    Do what's best for you, your family and our planet!

    -Kim

  • kim says:

    I have discovered the BEST WATER in the world, you can too. Please see my website for more information ” target=”_blank”>http://www.ionwayspro.com/powerwater
    Do what's best for you, your family and our planet!

    -Kim

  • Randy says:

    I loved the video as I always enjoy being made aware of whats REALLY going on in the world. You state your case, support it with research data, clearly illustrate examples backing your findings, but you failed to recommend a safe or affordable alternative i.e.: a safe affordable home filtration system, a comparison of unfiltered tap water from major cities across America to FILTERED tap water from one of a few recommendable home water filtration systems. I can read about home filtration systems on the manufaturers website but I might not be able to filter out the truth vs hpye from said mfgr. Do some more research and help us all narrow down a few honest, affordable home tap water filtration systems. (Or have you already? :-))

  • Brig. Gen.J. Ripper says:

    What nonsense.
    I buy mountain spring water in a bulk 2.5 gallon container and when I buy bottled water I can re-use the bottles.
    Then they get recycled, not into the trash.
    Fluoridation defiles the purity of a man's essence.

  • Brig. Gen.J. Ripper says:

    What nonsense.
    I buy mountain spring water in a bulk 2.5 gallon container and when I buy bottled water I can re-use the bottles.
    Then they get recycled, not into the trash.
    Fluoridation defiles the purity of a man's essence.

  • Vanessa says:

    Yay, Annie! Thanks for making this video. It's important that we realise that much of what we live with today is because of mental programming. We also have this problem in South Africa where some cities have really great water and others do not. Some bottled water costs us about $10 per bottle and it tastes just like the tap variety.

  • Chandra G says:

    I saw this info in TAPPED!
    Thanks for another source of info re drinking water and plastic bottles !

  • Chandra G says:

    I saw this info in TAPPED!
    Thanks for another source of info re drinking water and plastic bottles !

  • Tatiana says:

    I have to agree with others that are stating that the tap water tastes horribly due to chorination and fluoridation. Obviously – we can never be sure where the bottled water is coming from as the bottle water companies cannot be trusted either. I would love to be able to afford a good water filter system at home, which unfortunately is unavailable in the present circumstances. I cannot even shower with our tap water without getting itchy all over and get red spots and a very dry skin, and the problem is getting worse by the day. Mind you – I am living in a high standard European country, and we are facing te same problems as folks in the US.

  • Reuben says:

    Dr. Mercola has some interesting articles on bottled water:
    http://search.mercola.com/Results.aspx?k=bottled%

    Hope everyone finds this informative.

  • Reuben says:

    Dr. Mercola has some interesting articles on bottled water:
    http://search.mercola.com/Results.aspx?k=bottled%

    Hope everyone finds this informative.

  • Sterling Hayden says:

    I agree with Brig. Gen. J. Ripper.
    Fluoridation defiles the purity of a man's essence.

  • Sterling Hayden says:

    I agree with Brig. Gen. J. Ripper.
    Fluoridation defiles the purity of a man's essence.

  • Tracye Bero says:

    In the area of Florida that I live in, there is well water, which is full of calcium, and the water grows algae within three days if left in a glass. The city water never passes inspection. What do you suggest? We purchased a water filter which added salt to the water, and the other on only showed green, loaded with algae within 3 days of filtering the water… Sorry I will have to grab a bottle, unless you can direct me otherwise!

    • I agree. I filter mine. I filter mine with several added bonuses. Being the health researcher I am, I came across a water technology two years ago, that not only filters,(9stage) but changes the water into a super, duper, extraordinary source of millions of free radical gobbling anti oxidants. Imagine That!
      Now, I bottle my water at home into a re-useable stainless steel type bottle and don't need to feel bad about buying in plastic.
      Highly recommended for you, if you are interested in longevity (free radicals cause degeneration) and recommended if you care about not filling the oceans up with plastic.
      Irene <a href="http://www.ionwayspro.com/wateralliance” target=”_blank”>www.ionwayspro.com/wateralliance For your and the planet's health and longevity!

  • Grp.Capt. L.Mandrake says:

    While authorities keep on with fluoridation, I´ll keep drinking spring water.
    I too concur with Brig. Gen. J. Ripper.
    Fluoridation defiles the purity of a man's essence.

  • Grp.Capt. L.Mandrake says:

    While authorities keep on with fluoridation, I

  • Amy says:

    What nonsense.
    I buy mountain spring water in a bulk 2.5 gallon container and when I buy bottled water I can re-use the bottles.
    Then they get recycled, not into the trash.
    Fluoridation defiles the purity of a man's essence.

  • Brenda says:

    In my country they are making excellent clay water filters. Are you interested?

  • Gen.Bud Turgidson says:

    I have to agree with Brig. Gen.J. Ripper.
    Fluoridization is a plot.

  • Gen.Bud Turgidson says:

    I have to agree with Brig. Gen.J. Ripper.
    Fluoridization is a plot.

  • Daphne says:

    Love the video and agree with what has been said. The problem is I live in Qatar, Middle East and we drink bottled water all the time. I'd love to go to tap water but not sure if that is safe here. When I go back home to Canada I certainly will continue to drink our tap water.

  • Daphne says:

    Love the video and agree with what has been said. The problem is I live in Qatar, Middle East and we drink bottled water all the time. I'd love to go to tap water but not sure if that is safe here. When I go back home to Canada I certainly will continue to drink our tap water.

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