There’s nothing harmful about bottled water right? It’s just so innocent. Well, think again.
Not only is bottled water hurting our planet and us but it’s also draining us of our hard earned dollars on a totally fake and manufactured demand.
Coke and Pepsi have used advertising to shape your beliefs on tap water. Check out this video to learn how corporations may be using their marketing muscle to encourage you into practices that are bad for the environment and your body.
Side note: At MindValley Headquarters, we always make sure there’s plenty of fresh water for everyone so that no one needs to go out and buy bottled water. Water’s a right, not a privilege!
Also, here’s an accompanying article the creator of the video, Annie Leonard, wrote for one of my favorite sites, the Huffington Post. Read it and you’ll understand why I feel so strongly about this cause.
The Story of Bottled Water: Fear, Manufactured Demand and a $10,000 Sandwich
By Annie Leonard for the Huffington Post
Imagine I was trying to sell you a sandwich. It’s shrink wrapped in plastic that may leach toxic chemicals, but don’t worry about that. Mine’s still healthier than a sandwich you could make at home, what with all those impurities in your fridge. Now, I’ve got no proof of that, and actually, some people have tested my sandwiches and found that sometimes they have more bad stuff in them than the ones from your own kitchen. But never mind that. Mine’s more convenient. Tastes better too. I swear.
So here you go: one plastic-wrapped, waste-producing sandwich that isn’t any healthier and doesn’t taste any better than the one from your own kitchen. That’ll be $10,000, please.
That preposterous pitch is the truth behind the marketing campaigns that turned bottled water into a $5 billion-a-year industry in the United States alone. Today is World Water Day–a good day to pause and consider the insanity of a global economy where 1 billion people lack access to safe drinking water while other people spend billions on a bottled product that’s no cleaner, harms people and the environment and costs up to 2,000 times the price of tap water.
To mark the occasion, I’m joining with a bunch of North America’s leading environmental groups to release our new film: The Story of Bottled Water. It’s a seven-minute animated film that, like The Story of Stuff, uses simple images and words to explain a complex problem caused by what I call the ‘take-make-waste’ economy. In this case, we explain how you get Americans to buy half a billion bottles of water a week when most can get it almost free from the tap in their kitchen.
The answer, of course, is you manufacture demand–make people think they need to spend money on something they don’t actually need or already have.
In the last few decades, Coca-Cola, Pepsi, Nestle and other big beverage companies have spent untold millions making us afraid of tap water. They’ve told us that if we want to be sure what we drink is pure and clean–not to mention hip and fashionable–we should buy bottled water. After all, nobody cool or environmentally conscious drinks tap water, right?
The thing is, there are a lot of inconvenient truths the bottled water ads don’t mention:
• Bottled water is subject to fewer health regulations than tap water. In 2006, Fiji Water ran ads bragging that their product doesn’t come from Cleveland, only to have tests show a glass of Fiji water is lower quality than Cleveland tap. Oops!
• Up to 40 percent of bottled water is filtered tap water. In other words, if you’re concerned about what’s in your tap water, just cut out the middleman, buy a home water filter and learn how to remove fluoride. This is, of course quite a leap but it can be done.
• Each year, according to the Pacific Institute’s Peter Gleick, making the plastic water bottles used in the U.S. takes enough oil and energy to fuel a million cars. And that doesn’t even include the fuel required to ship, fly or truck water across continents and state lines.