Welcome back! It’s time for Part 10 in our 19-Part FinerMinds series on Becoming Just Awesome. This week we’re going to cover the Ready, Fire, Aim approach. Some of you, especially if you’re in business, might already be familiar with the phrase.
Common knowledge would have us believe the order should be Ready, Aim, Fire. But this isn’t always the best approach to tackling a problem or challenge. People can get so stuck on the aim part that they never fire.
So, firing before aiming means you put yourself right into the ‘doing’ mode. Once you’re doing (firing) then you can look at what’s happening – you’ve got actual data to work with – so now you can make the necessary adjustments (aim) along the way.
Most people have an intense fear of failure. But this shouldn’t be so. People who succeed a great deal also fail a whole lot too because they make the most attempts. Failure isn’t a bad thing. It provides you with feedback on the adjustments you should make. It’s only negative if you continue to do the same thing over and over and get the same poor results. This means you’re not learning from your mistakes.
The biggest regret lies in never making the attempt.
And far too many people get stuck in the planning and thinking stage. People think and plan and then think some more, but they never actually execute. They get planning paralysis.
Michael Masterson, best-selling author, business guru and founder of the popular health, wealth and success e-zine Early to Rise, popularized this approach in his book Ready, Fire, Aim: Zero to $100 Million in No Time Flat.
Although Masterson’s book is geared towards business, many of the examples are still relevant to other facets of life. Masterson puts an enormous amount of stress on selling rather than getting ready to launch a business: “Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you’ve just wasted a bunch of money on a business that will never be.” Masterson also gives the example of a client coming to see him who has spent most of his small budget on Website design and has almost nothing left for the most important thing: the sales message.
The three steps are simple:
- Get ready
- Do it
- Make it better.
But it’s always easier said than done, of course.
Jumping right in can be terrifying, especially if you feel like you haven’t spent the requisite amount of time on preparation. But the amount of knowledge you’ll gain along the way by ‘doing’ will far outstrip any knowledge you could glean from books and planning. And people need to stop waiting for the perfect moment to take action, whether it’s having enough time, money, resources, contacts, etc.
The absolute perfect moment is never going to arrive. Diving into something new will never be perfect. It’s going to be messy and uncomfortable at times, but you’ll be much further along and wiser than if you had never tried at all.
Take a minute to share your Ready, Fire, Aim moment with us!