We stumbled across this heartwarming video from our friends at the Global Awesomeness Report, and despite it being for a bank, we loved this advertisement as it shows the importance of rewarding people for little acts of kindness.
In the video, a lost and found counter is set up at a mall and a pair of glasses are purposely dropped outside the entrance to see how many shoppers would hand them in.
Each time someone returned the glasses, their names and a message about them being honest would then appear on banners, cakes and TV displays throughout the mall – leaving these honest shoppers very confused as to what was going on!
This reinforces the message that honestly shouldn’t go unrewarded (even if the advertisement is for credit cards!).
Have you come across any small acts of kindness lately which have warmed your heart? We’d love to hear them!