In an age where e-readers are the new fad, many have forgotten what it’s like to hold and smell the pages of a book (yes, some people do that). Enter Chip – a New York City book designer – who is passionate about keeping the art of book reading alive.
In what is quipped as the funniest TED talk of 2012, Chip shares how he came up with some of his most famous book covers including Jurassic Park (he’s that guy!).
Focusing on the importance of synergy and correlation between the story and it’s book cover, this talk will tickle you pink whilst making you sigh in realization that the future generation may never get the exhilaration of leafing through new book sleeves and wondering what lies behind the glossy cover.
“Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness — a little bit of humanity.” (Chip Kidd)
Here’s a toast for the good ole’ book and appreciation for the work that goes behind designing good book covers (even if we do adore our iPads and Kindles…).
Do you have a favorite book cover – what is it?!